The Watchcap
Over 30,000 hats sold since 2004.
You love this hat, or we'll buy it back, 100% guarantee
Features & description
Nº 102: Finally, a hat worthy of your head. The Watchcap is the highest quality, most performative, and longest-lasting hat in the world, guaranteed. Two layers thick — that's four layers at the ears! Try it and never look back. Hand Loomed & Hand Seamed.
100% Heirloom Cashmere
Heavy Weight (6 ply)
Made in USA
CARE INSTRUCTIONS
- Wash in front-loading machine, cold water, gentle cycle. A top-loading machine could either loosen the structure of the garment or shrink it considerably.
- Soften and clean the cashmere by using a small dollop of Cashmere Clean or baby shampoo.
- Dry Flat. When dry, garment can be ironed gently.
- Store in an airtight container with something natural and strong-scented to repel moths. This can be one of our one of our Golightly sachets, cedar balls, lavender, even a dryer sheet.
Returns & Exchanges
If for any reason you would like to return or exchange un-used merchandise, please do so within 60 days of receipt by visiting Returns & Exchanges
Guaranteed Forever
100% HAPPINESS GUARANTEE
We promise you’ll love this hat. Forever. Or we’ll buy it back.
We are so confident in our products that we guarantee elevation, satisfaction, performance, and longevity, forever. If you ever disagree, just send us back the hat for a full refund.
100% TEND AND MEND GUARANTEE
We promise to extend the life of your hat. Also forever. And ever.
We will wash, service, refresh, tend to and mend your cashmere, free of charge. Forever. Who does this? No one, but us. Other companies will ‘guarantee’ a thing for life, but we do something no one else does: We actively participate to increase the lifespan of your hat.
100% DEDICATED SERVICE
The only hat that comes with roadside assistance.
We give our customers direct access to our knitting mill for questions, requests, service, care. Call us anytime on our dedicated customer line.
Frequently Asked Questions
If you have a question that you do not see here, please reach out! We're happy to hear from you anytime for any reason.
What exactly is "Grade A" Cashmere?
Grade A is the highest quality cashmere available. It is defined by two factors: micron count (fineness) and staple length (durability). We use fibers that are 14–15.5 microns thin—far too soft to trigger the "prickle" receptors on your skin—ensuring an itch-free experience.
What is the difference between 2-Ply and 6-Ply?
Ply refers to the number of strands twisted together. While most retail cashmere is 2-ply, our signature pieces are a Heavy Weight 6-ply. This density creates a "natural radiator" effect that regulates your core temperature and mood, providing a substantial, heirloom feel that lasts for decades.
Is it really "itch-free"? I have very sensitive skin.
The "itch" in lower-quality wool comes from thick, coarse fibers that poke the skin. Because our Grade A fibers are ultra-fine and flexible, they bend effortlessly against your skin, providing a "pajama party" level of comfort for your head and body.
Can I wear this in a blizzard (or the desert)?
Absolutely. Cashmere is a performance fiber designed by nature to protect goats in -30°F temperatures. We've tested our Watchcaps for 20 years in freezing rain, high-altitude blizzards, and desert nights. It wicks moisture and insulates naturally.
Will my cashmere hat stretch out over time?
If the hat is too small for you originally, it will "bell out" over time. However, our cashmere hats are designed to stretch only enough to form to your head in a comfortable manner. Other factors such as hair styles (dreadlocks) and use (excessive stretching) will obviously contribute to this as well.
Why is Scottish-processed yarn superior?
While 95% of the world's cashmere is processed elsewhere, we exclusively use Scottish-processed yarn. The mineral-free water and heritage spinning techniques in Scotland preserve the long-staple fibers, resulting in a garment that is softer, stronger, and significantly more resistant to pilling.
