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The Urban

Over 30,000 hats sold since 2004.
$125.00
23 in stock
Ships same day (if 4pm MST or earlier)

Nº 101: Simple stylish warmth. A sleek and lightweight rib knit hat, The Urban hugs your head. Universal and  all-inclusive. Anyone can wear the Urban-- anywhere. The perfect standby hat with a very long lifespan.

100% Heirloom Cashmere
Made in Santa Fe, NM USA 
Lifetime Care & Guarantee

Medium Weight (6 ply)
Hand-seamed & Hand Loomed

Nº 101: Simple stylish warmth. A sleek and lightweight rib knit hat, The Urban hugs your head. Universal and  all-inclusive. Anyone can wear the Urban-- anywhere. The perfect standby hat with a very long lifespan.

100% Heirloom Cashmere
Made in Santa Fe, NM USA 
Lifetime Care & Guarantee

Medium Weight (6 ply)
Hand-seamed & Hand Loomed

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Guaranteed Forever.

100% HAPPINESS GUARANTEE

We promise you’ll love this hat. Forever. Or we’ll buy it back.

We are so confident in our products that we guarantee elevation, satisfaction, performance, and longevity, forever. If you ever disagree, just send us back the hat for a full refund.
100% TEND AND MEND GUARANTEE

We promise to extend the life of your hat. Also forever. And ever.

We will wash, service, refresh, tend to and mend your cashmere, free of charge. Forever. Who does this? No one, but us. Other companies will ‘guarantee’ a thing for life, but we do something no one else does: We actively participate to increase the lifespan of your hat.
100% DEDICATED SERVICE

The only hat that comes with roadside assistance.

We give our customers direct access to our knitting mill for questions, requests, service, care. Call us anytime on our dedicated customer line.
Made in the USA
FREE SHIPPING
Free & Easy Returns
The Urban
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