We make the highest quality, most performative, and longest-lasting Watchcap on the planet. Guaranteed.
You love this hat, or we'll Buy it Back.
Combine these discount codes at checkout for 10% off + Free Shipping (in the USA)
OFFER10 + OFFERSHIP
The Watchcap
Over 30,000 hats sold since 2004.
Guaranteed Forever.

We promise you’ll love this hat. Forever. Or we’ll buy it back.

We promise to extend the life of your hat. Also forever. And ever.

The only hat that comes with roadside assistance.
You don’t have to choose between comfort and performance anymore.

More performative than Merino
Our cashmere is superior at overall warmth, breathability, moisture wicking, drying time and softness. Grab one and try it out for yourself, risk-free.

Goes with you anywhere
Just ask those who’ve worn them on polar expeditions, spring picnics, power lunches, sailboats, dairy farms, and to those who will admit... to bed.

Divine warmth and pleasure
Like an undercover bed for your head, you’ll look cool on the outside while your head stays cozy like Sunday morning. No one will ever know (unless your face gives you away).
Golightly Cashmere
We're a hat company.
Always have been. Always will be. We're the opposite of fast fashion. Hats and accessories are our sole focus, not just an afterthought of a fashion brand intent on selling you the thinnest cashmere for the highest profit.
Doing one thing well... until you’re the best.
For the last 20 years, we’ve put each of our products to the test ourselves, in extreme conditions... blizzards, freezing rain, desert nights, and everything in between. They’re still going. So are we.
Made in small batches, with love.
We are still the same owners, designers, knitters, and customer service for 20 years here in Northern New Mexico. Women-owned. Family operated.